Komli Media raises USD30 million

By afaqs! news bureau , afaqs!, New Delhi | In Digital | October 25, 2013
The funds will be used for investments in key technology platforms and to strengthen its presence in the Asia Pacific region.

Komli Media, a digital media technology platform, has announced that it has raised USD30 million from new investor Peepul Capital. Existing investors Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson also participated in the funding.

The company has raised funds to further invest in its key technology platforms and to strengthen its presence through integrated go to market solutions across the Asia Pacific (APAC) region.

Prashant Mehta

Prashant Mehta, CEO, Komli Media, says, "As digital advertising grows in a fast and fragmented manner, it has become critical for the industry to focus on delivering integrated solutions across social, mobile, display and video. We have already seen strong adoption of our integrated solution along with algorithmic trading. With the increased funding, we plan to deepen our focus on innovative technologies, such as real time bidding (RTB), to deliver significantly greater value to our customers."

Komli Media has built market-leading technologies such as remarketing on its proprietary ATOM platform that has scaled across regions by delivering strong ROI metrics in display, social and mobile.

Venkat Shankar, investment director, Peepul Capital, says, "We believe that India and Southeast Asia are at an inflection point in embracing digital advertising. Komli is a leading player in these key markets and with its technology platform, wide product suite and exceptional leadership team, the company should consolidate its current position even further."

Avendus Capital was the leading financial advisor to Komli Media on this transaction.

The company recently integrated ATOM into Facebook's RTB (real-time bidding) platform, Facebook Exchange (FBX), making it one of the first adoptees in the region.

Rakesh Malani, CFO, Komli Media, says, "Komli's success story is demonstrated by a CAGR of 200 per cent achieved over the past three years driven by innovative platforms coupled with aggressive organic and inorganic investments. With this round of funding, we expect to further capitalise on the massive market opportunity and also accelerate our growth."

In 2012, the media company received a funding of Rs 214 crore while in 2011, it received funding to the tune of Rs 67.5 crore.

Komli Media offers solutions across display, mobile, video, social, search and data for marketers, agencies and publishers. Komli is into developing the next-generation of digital advertising technologies, such as a real-time bidding (RTB) performance advertising platform (ATOM) that integrates audience data to improve ROI. It is headquartered in Mumbai and has over 300 employees across 12 offices in the country and Australia, New Zealand, Southeast Asia and West Asia.

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