With many Asia Pacific brands coming on their own, APAC Effie has announced the introduction of an exclusive category for them. Through the dedicated category, the intention is to recognise brands, established or new, whose campaigns have helped them compete with multinational brands. The category is open to brands that have been set up in the Asia Pacific region.
The APAC Effie Awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. It recognises the region's outstanding campaigns on the basis of execution and proven results in meeting challenging strategic objectives.
The award is divided into four categories, namely Single Market - Product & Services, Single Market - Specialty, Multi-Market - Product & Services and Multi-Market - Specialty.
The submission deadline is December 20 and the winners will be announced in February, 2014.