Isobar India wins digital mandate of Kent RO Systems

By afaqs! news bureau , afaqs!, Mumbai | In Digital | November 13, 2013
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Kent RO is expected to spend around Rs 10 crore on the digital campaign.

Isobar India has won the digital duties of the healthcare products company, Kent RO Systems, after a multi-agency pitch. The account will be serviced by the agency's Delhi branch.

Shamsuddin Jasani

Gopa Kumar

The agency will handle 360-degree digital communication for the brand.

According to sources, Kent RO is expected to spend around Rs 10 crore on the digital campaign.

Shamsuddin Jasani, managing director, Isobar India, says, "We're privileged to work with Kent RO Systems. This win is a testament to the fact that we strive to provide innovative solutions to our clients. Digital media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential."

Varun Gupta, director, Kent RO Systems, says, "In today's digital age, it has become imperative to engage customers on the online channel. At Kent, we emphasise on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer's profile. This means delivering relevant content to the right audience. Isobar's diversified experience and expertise in the digital segment will help us achieve that in an optimal manner."

Gopa Kumar, associate vice-president, Isobar India, says, "We are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and, hence, our endeavour would bfnicee to provide innovative and effective digital solutions to Kent RO Systems."

For the record, Kent RO Systems started its operations from Noida, India, in 1999. Over the years, it has evolved to provide technologically advanced healthcare products ranging from water purifiers, air purifiers, vegetable and fruit purifiers to water softeners.

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