Life Insurance Council meets creative agencies

Life Insurance Council, a forum that connects all existing players in the life insurance category, is in the process of meeting creative agencies. The process that began a couple of weeks back is currently underway in Mumbai.

It is further learnt that the upcoming campaign for the account, which is slated to be a multi-media one, will be designed to create awareness about the life insurance segment as a whole. Therefore, the campaign will be an educational effort that will benefit all the existing players in the life insurance space. In fact, spreading awareness about the insurance category is listed as one of the missions of the Life Insurance Council, on its website.

afaqs! covered a couple of advertising campaigns broken by brands within the life insurance category this year. They include 'Manager Sahab', an education campaign by Canara HSBC Oriental Bank of Commerce Life Insurance and Young Authors' Hunt 2013 by Max Life Insurance.

For the record, Life Insurance Council comprises representatives from 24 insurance companies currently operating in India. As listed on the company website, they include: AEGON Religare Life Insurance, Aviva Life Insurance, Bajaj Allianz Life Insurance, Bharti AXA Life Insurance, Birla Sun Life Insurance, Canara HSBC Oriental Bank of Commerce Life Insurance, DLF Pramerica Life Insurance, Future Generali India Life Insurance, HDFC Life, ICICI Prudential Life Insurance, IDBI Federal Life Insurance, IndiaFirst Life Insurance, ING Vysya Life Insurance, Kotak Mahindra Old Mutual Life Insurance, Life Insurance Corporation of India, Max Life Insurance, PNB MetLife India Insurance, Reliance Life Insurance, Sahara India Life Insurance, SBI Life Insurance, Shriram Life Insurance, Star Union Dai-ichi Life Insurance, Tata AIA Life Insurance and Edelweiss Tokio Life Insurance.

Life Insurance Council currently sports the tagline 'Together in Service'.