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IBD India bags JCS - Jewel Creation'S communication mandate

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 29, 2013
The agency will provide integrated solutions including marketing, advertising, BTL and ATL engagements and digital marketing.

IBD India, a Percept Hakuhodo company, has bagged the communication duties of JCS - Jewel Creation'S.

Arvind Katrela

Jatin Bhatt

The agency's mandate is to help the brand to achieve its communication objectives. It will provide integrated solutions including marketing, advertising, BTL and ATL engagements and digital marketing to the client.

JCS - Jewel Creation'S is a manufacturer of premium class jewellery, meant for all occasions including wedding jewellery. It has opened its first retail store in Chennai and plans to gain market share in the retail jewellery industry. It plans to increase its presence in South India and gain a strong foothold in the sector, as per the official statement.

Arvind Katrela, managing director, JCS - Jewel Creation'S, says, "JCS - Jewel Creation'S is the first of its kind jewellery boutique, located in the heart of Chennai city. With decades of experience in crafting gold, diamond, platinum jewellery and silver articles, we have now forayed into the retail jewellery segment. We are happy to be working with IBD India and they have an impressive portfolio of work to their credit. Their keen understanding of the retail industry and creative edge will definitely add value to the brand."

On winning the account, Jatin Bhatt, COO and strategy planning director, IBD India, says, "We are really excited to add JCS - Jewel Creation'S to our portfolio of prestigious lifestyle brands. Through research, analysis of competition, tactful marketing strategies and complementary creative solutions, we at IBD are committed to creating a unique identity for JCS. Our 360 degree communication plan will help JCS gain a quick and strong presence in the cluttered retail jewellery segment."

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