Ad Club (Bombay) has further extended the deadline for the Effies 2013 entry submission.
The organisation cites industry requests as the reason for the extension of deadline.
"Public demand has compelled the Ad Club to extend the deadline for receiving entries for Effie 2013 to Thursday, December 5, before 4 pm at the Ad Club Secretariat," the statement from Ad Club read.
For the record, Effies 2013 has new categories this season, including Experiential Marketing and Effie for Good. Meanwhile, from Corporate Advertising, the sub category Social Cause is removed and the current nomenclature will be Corporate Advertising/Corporate Reputation.
Effie Awards 2013 will be held on January 15, 2014 at Royal Western Turf Club, Mumbai. It will take into account campaigns that ran in India from July 1, 2012 to June 30, 2013.