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Maxus promotes Sanchayeeta Verma as managing partner

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | January 24, 2014
Verma has been with the network for more than 11 years and was working as general manager, Maxus South.

Maxus, the media agency from GroupM, has promoted Sanchayeeta Verma as managing partner, Maxus South India and South Asia. Verma has been with the agency for more than 11 years and was earlier working as general manager, Maxus South.

Sanchayeeta Verma

She has more than two decades of experience in the industry. She took over as head of Maxus' Bengaluru office in 2009 and handled the Kerala set up.

Verma played an instrumental role in bagging several key clients for Maxus, including the accounts of Wipro, Tata Tea, RedBus.com, Google, Myntra.com, Manapuram and Kerala Tourism (for digital). Under her leadership, the agency won the 'Agency of the Year' title in the Ad Club Bangalore awards for four years in a row.

Verma has been actively involved with entertainment and sports programming, digital and activation agenda for all Maxus clients in the southern region.

Speaking on her new role, Verma says, "The effort till now has been to put together a formidable setup, be it in terms of the clients we handle, the work we do and most importantly, the rich and diverse talent pool. Going forward, the biggest thrust will be on making our clients future ready. The future of media is about choreographing convergence between traditional, digital and experiential media, content and data being the epicentre of it all. To survive today's complex, always-under-stress market conditions, brands need to master how to navigate the same. Maxus is best poised to lean into change towards this exciting new future and I look forward to it!"

Kartik Sharma, MD, Maxus South Asia, says, "Sanchayeeta is one of our star Maxusites. A team player to the core, her sharp strategic thinking and keen sense of innovation keeps her and her team at the cutting edge of media investments and planning."

Before joining Maxus in 2003, Verma has worked with Mindshare, Lowe Lintas, JWT and Kiwi TTK. She started her career in 1994.

Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. The company has a 2,000 member team across 55 markets.

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