The move comes after Raymond's decade-long relationship with R K Swamy BBDO, which reportedly ended in September, 2013. Raymond has also moved its media account to Madison and social media mandate to Social Wavelength. The current advertising budget of the brand is estimated at Rs 50 crore.
Mrinmoy Mukherjee, marketing director, Raymond, says, "Over the last six months, we have been working towards sharpening and contemporising our market ecosystem."
Raymond joins StrawberryFrog's recent roster of wins that includes Miller beer, Xylys by Titan Watches, Mahindra e2o electric car, Vadilal ice-creams, Lakme Salon, Piramal and Shakti Pumps, among others.