In an official communiqué, N P Singh, CEO, MSM, states that the trio (Kapoor, Rajani and Pantvaidya) will revitalise and provide fresh perspective to their respective areas of responsibility. Singh expresses hope for an innovative 2014 for MSM.
Rajani, who was formerly business head, Sony Entertainment Television, will have end to end responsibility for MSM Motion Pictures and will chart the future of the business as a key force in movie production. In this role, she will also continue to handle film acquisitions for the network.
She has been associated with MSM for more than 15 years and has earlier been business head, SET Max, which she launched and led for 10 years before assuming responsibility of the flagship GEC, SET. She has played a key role in MSM's movie buying strategy and was also instrumental in leading its cricket properties such as the ICC World Cup and IPL.
Pantvaidya was the business head of Star Plus before joining MSM in September, 2013. He has held several roles in the STAR TV network, including the head of STAR Pravah and MD of FOX Television Studios, and will now head SET. An IIM Ahmedabad alumnus, he has had stints with BBC and Disney in the past. He has also held several positions in MSM from 1996 to 2004.
With the success of SAB, Kapoor has demonstrated capability for building differentiated audiences for the network. He has been with MSM since 2007. Before joining MSM, Kapoor worked with Colgate Palmolive as product manager; Lowe Lintas as creative director; and also ran his own advertising production company. He has a Masters degree in English Literature and an MBA from SP Jain Institute of Management Studies.