The Gunn Report 2013: McCann tops India tally

By afaqs! news bureau , afaqs!, Mumbai | In Advertising
Last updated : February 14, 2014
The second most awarded agency in India is Taproot India; it was No. 1 in The Gunn Report 2012. This time, India's global rank is No. 9.

McCann Worldgroup India

Prasoon Joshi

McCann has been declared the No. 1 creative agency in India in The Gunn Report 2013.

The Interpublic Group has a total score of 16 points with a score break up showing 13 points in Print category, two in Film and 1 in the AGB (All Gunns Blazing) category, a miscellaneous category. The agency has no points in Digital.

Taproot India that was the most awarded agency last year, has been placed at No. 2 in The Gunn Report 2013. The agency scored a total of 11 points with two in Film category, four in Print category and five in the AGB category. It is followed by JWT with a total of seven points; Leo Burnett with seven points and Ogilvy & Mather that scored five points.

On winning the prestigious award, Prasoon Joshi, chairman, CEO and CCO, McCann India, says, "I am pleased with this outcome, for the hard work and dedication that our teams put in has come to the fore with this concrete recognition. I also want to thank our admirable clients who believe in us and value ideas and long term relationships."

As far as The Gunn Report for Media goes, India is at No. 9 in the 'Country of the Year' tally with 59 points in 2013, as compared to No. 3 in The Gunn Report 2012 with 181 points. It is preceded by the United States, Australia, the United Kingdom, Brazil, France, Germany, Argentina and Japan.

In all, India scored 16 points in the Film category, 23 in the Print category, one in the Digital and 19 in the All Gunns Blazing category.

Founded by Donald Gunn, The Gunn Report provides an authoritative analysis of advertising campaigns done around the world. It combines the winners' lists from all of the world's most important award contests (global, regional as well as national), to establish what it calls 'Annual worldwide league tables' for the advertising industry. Since the first report published in 1999, it has grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals and mainstream newspapers.

First Published : February 14, 2014
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