Cogito Consulting, in association with Draftfcb Ulka, has conducted a research on the connect between the society and Bollywood. Titled 'Reflection of Indian Society through the Lens of Bollywood', the study points out 10 specific societal changes that have influenced Indian cinema (specifically Bollywood) in the last few decades.
The study mentions how the reach of cinema is restricted to mere 45 million out of the total 1.2 billion population in India, which should ideally be at 300 million at the least.
Over the decades, action and comedy genres have gained a lot of popularity and viewership, while romance has gone significantly down in terms of grossing. The movies have become shorter by 30 minutes and songs by about 52 seconds in the past decades. Moreover, the 'foreword' that showed the 'bachpan ki kahaani' of the protagonists of the film is now conspicuous by its absence.
Other interesting findings are detailed in the complete report given below:First Published : September 25, 2014 04:04 PM