iProspect Communicate2, a Dentsu Aegis Network company, has launched its new social media division. The announcement comes as the division has bagged the social media mandate of Future Value Retail, Adlabs Imagica and Forevermark.
iProspect Communicate2, a global digital performance agency, is part of Dentsu Aegis Network. iProspect Communicate2 has been a leading name in driving performance campaigns for clients. So what was the need of floating a social media division?
Vivek Bhargava, MD and CEO, iProspect Communicate2, says, "The definition of performance is ever evolving, at one time it was cost per lead, then evolved to cost of sale, now it is about cost per engagement. As digital becomes a dominant brand communication medium, it is going to be critical to have an offering that shall enable brands to receive performance from platforms such as social media. This division is our step in this direction. I believe that Gautamm and his team will transform the way brands look at performance from social media."
The division will be spearheaded by Gautamm Mehra, who has more than 10 years of experience in digital marketing and additional six years in social media, and has been instrumental in establishing the social media division of his earlier agency and growing it to one of the largest enterprise client portfolios. Before joining iProspect, Mehra was COO of Ultraviolet Digital Solutions, and has also worked for Ignitee.
"The idea is to create a differentiated product with a fresh look at the social media strategy, stellar execution and advanced tools to give brands as never before integrated digital presence. We believe in cutting through the hyperbole and delivering campaigns that produce results. We are happy to be part of the Dentsu Aegis Network's iProspect Communicate2, since they share a similar result-oriented philosophy and are sure of doing some excellent work for brands together," says Mehra.
iProspect Communicate2, part of Dentsu Aegis Network, has been a dominant player in India in the performance marketing space. The agency currently employs 150 people across Mumbai and Delhi. The client roll at iProspect Communicate2 features marquee brands such as Cleartrip, HDFC Bank, ICICI Lombard, Axis Bank, YES Bank, Aegon Religare, Remit2India, Rustomjee and Mahindra & Mahindra, to name a few.First Published : March 12, 2014