Before brand Modi, these brands had already celebrated victory

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | March 13, 2014
Yes, Gujarat lays a claim to a lot more besides brand Modi now. Starting this Friday, Ahmedabad is all set to host the 2nd edition of the Brand Owner's Summit (BOS), a celebration of the region's famed entrepreneurs and their legendary brand building skills.

Hosted at the famous JB Auditorium of the Ahmedabad Management Association, the summit will bring leading brand entrepreneurs and brand gurus on stage to share their branding ideas that helped them make the right consumer connect.

Brand Owner's Summit

Sandeep Vij

Coming after the successful first edition of BOS, that was a learning delight for brand enthusiasts in the region, this edition brings a sharper focus on online branding strategies and the social media challenge . The story telling format and interactive discussions are bound to be a hit with the city's aspiring and existing marketing professionals .

During the summit, the brand gurus who will share their journeys include R S Sodhi, MD, GCMMF (Amul); Vishal Mehta, founder and CEO, Infibeam; Piruz Khambatta, MD, Rasna; Amitabh Shah, founder and CIO, YUVA Unstoppable; Ankit Chona, MD, Havmor Group; Atul Chaturvedi, CEO, Adani Wilmar; Behram Mehta, MD, Sheelpee Enterprises; Nagesh Rao, president and director, MICA; Mahesh Murthy, founding partner, Seedfund; and Rajiv Dingra, CEO, WATConsult.

"The aim of the summit is on learning branding truths from the brand gurus, who come together once a year to share the secrets and strategies that made them build and create enduring brands," says Sandeep Vij, co-founder, afaqs!, New Delhi.

For a city that is well known for its education brands as well, the summit offers a unique opportunity to interact with real life success stories for students as well as their faculty.

The unrelenting focus on the importance of branding comes at a crucial time for entrepreneurs in these cities, especially those looking to make the jump from regional to national aspirations, besides offering a great opportunity for stakeholders in the ecosystem to network.

The summit will be followed by a special felicitation of some of the key brand owners from the region, in a function at The Novotel hotel.

The brand story will be carried forward to Kolkata and Bengaluru, two more cities that have a proud record of creating some strong brand entrepreneurs.

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