afaqs!

GroupM's Maxus wins ICC World T20 Bangladesh business

By Devesh Gupta , afaqs!, New Delhi | In Media Planning & Buying | March 18, 2014
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Maxus has previously handled three campaigns in India for the ICC, including ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012 and ICC Champions Trophy England & Wales 2013.

ICC

Maxus

Kartik Sharma

Maxus has bagged the media duties for ICC World Twenty20 Bangladesh 2014. The account size is yet to be ascertained.

It has previously handled three campaigns in India for the International Cricket Council (ICC), including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012 and ICC Champions Trophy England and Wales 2013.

The ICC World Twenty20 Bangladesh 2014 started on 16th March and will conclude in Mirpur on 6th April, during which a total of 60 tournament matches (35 men's and 25 women's) will be played across Chittagong, Mirpur and Sylhet.

Commenting on the win, Kartik Sharma, MD, Maxus, says, "Cricket captures the hearts and minds of our nation, and Maxus is extremely proud and excited to manage the media duties for the ICC World Twenty20 Bangladesh 2014. The T20 format has taken the game to a whole new audience, especially women and kids, and there still lies a huge opportunity to make the game bigger!"

This year, the format for the men's event has been changed following an increase in teams from 12 to 16. As the teams' seedlings are based on the Reliance ICC T20I Team Rankings as on 8 October 2012, the top eight sides following the conclusion of the ICC World Twenty20 Sri Lanka 2012 will play directly in the Super 10 stage. Bangladesh and Zimbabwe, which finished outside the top eight, are currently participating in the first round of the tournament in Chittagong and Sylhet. Top two sides from each group will progress to the Super 10 Stage which will kick-off in Mirpur with the match between former champions and traditional rivals India and Pakistan.

The women's event will take place in Sylhet from 23rd March with the semi-finals and final to be played ahead of the men's matches in Mirpur. Australia will aim to complete a hat-trick of titles in the tournament. The number of teams for this tournament has been increased from eight to 10 and they have been equally divided into two groups with the top two sides progressing to the semi-finals.

Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. The company has a 2,000 member team across 55 markets worldwide and is a part of GroupM.

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