Rajesh Iyer, erstwhile marketing head of Colors, has joined Zee Entertainment Enterprises today.
Ranga says, "Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. The ZEE family welcomes Rajesh and wishes him all the success."
Iyer says, "I have always admired the ZEE group, which has been a pioneer in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further look forward to developing and strengthening the brand."
Iyer was one of the people who were associated with Colors since its inception in 2008. He had joined the Viacom18 channel in 2008 and has been one of the people behind the success of many popular shows of the channel including Khatron Ke Khiladi, India's Got Talent, Jhalak Dikhhla Jaa and Bigg Boss.
He brings with him more than 13 years of experience in the marketing and business segment.
Before joining Colors, he worked with STAR India on Star Plus, interactive services and content & communication for STAR Movies and STAR World.
He has also worked with Ambience Publicis and Ogilvy & Mather.