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Cogmat wins digital duties of Siyaram Silk Mills

By Satrajit Sen , afaqs!, New Delhi | In Digital | March 20, 2014
The agency will be responsible for the overall online presence, which includes SEO, social media marketing and online media for the group's brands.

Siyaram Silk Mills, one of the largest manufacturers of suiting, shirting and apparel, has handed its digital media duties to Mumbai- based digital agency Cogmat. As a part of the win, Cogmat will now handle the entire portfolio of Siyaram Silk's brands that include Siyaram's, J.Hampstead and Oxemberg.

Cogmat has won the duties in a multi-agency pitch. The agency has been handling the digital portfolio for Oxemberg, one of Siyaram's brands, since 2012.

Mitchelle Carvalho

The agency will be responsible for the overall online presence, which includes SEO, social media marketing and online media for the group's brands with a strong focus on creating engagement and reaching out to the right audiences via these channels.

Commenting on the development, N Gangadhar, VP, marketing, Siyaram Silk Mills, says, "We were looking for digital partners for our portfolio of brands and we found Cogmat attuned to our needs of going aggressive on the digital media space. The men's wear segment has been growing by leaps and bounds and we have gathered digital as the way forward. We plan to have a strong digital push as we focus on reaching out to our various target audiences."

Mitchelle Carvalho, co-founder, Cogmat, comments, "We are glad to be chosen as partners for one of the largest men's wear brands in the country. Our association goes way back when we won the duties for Oxemberg in 2012 and we have with fair success managed to create a relevant community of Oxemberg loyalists. We intend to not only replicate but also enhance the strategy of identifying and reaching out to relevant clusters for the whole group."

Siyaram Silk Mills is a leading producer of blended fabrics in India and has a wide offering of suiting and shirting fabric, yarns and apparels. Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals such as education, luxury hospitality, financial services, FMCG and retail.

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