Hyundai to live screen ICC T20 matches across India

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 26, 2014
The automaker will be screening the ICC T20 matches live at several locations across the country.

Hyundai Motor India is live screening all the ICC World T20 matches till April 06, 2014 at Hyundai ICC Fan Parks in nine cities across India for cricket fans. These include - Delhi NCR: Cyber Hub (Gurgaon) and Select City Walk (Saket), Mumbai: Highstreet Phoenix (Lower Parel), Chennai: Express Avenue, Bengaluru: Forum Value, Hyderabad: Prasad I Max, Kolkata: South City, Lucknow: Phoenix United, Ahmedabad: Alpha One and Jaipur: Pink Square.

Hyundai screening ICC T2O matches live

Rakesh Srivastava

The automaker has also staged its newly launched compact sedan 'Xcent' at all the Fan Parks to promote it.

It has also created a Giant Cricket Bat of 48 feet in length at The Great India Place mall (Noida) serving as a stage for showcasing their newly launched compact sedan 'Xcent'. Besides, a 3D structure of recently launched model 'Xcent' has been developed, which will enveloped by around 4,000 cricket balls on which the fans can pen best wishes for their favorite team. It is placed at the ICC Fan Park at Cyber Hub, Gurgaon.

Rakesh Srivastava, SVP, sales and marketing, Hyundai Motors India (HMIL) says, "We are very proud to be associated with ICC as the official partner. Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. It gives us immense pleasure to organize the 'Fan Parks' and we are positive that the cricket fans will surely enjoy the tournament in these Fan Parks."

Hyundai's International Cricket Council (ICC) sponsorship began in 2011 with its first participation as the Official Car Partner of the ICC Cricket World Cup 2011. In 2012, Hyundai became the Official Partner of the ICC for all the tournaments that will take place between 2012 and 2015.

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