Multi Screen Media's sports and entertainment channel Sony Six has got the broadcast right of the Yonex - Sunrise India Open.
It will witness, the best of international badminton talent, including Men's singles World Champion Lee Chong Wei and current Women's singles World Champion Ratchanok Intanon.
Besides the current top ranking international talent, the tournament will also feature India's Saina Nehwal, P V Sindhu, P Kashyap and K Srikanth vying for the title. The tournament will ultimately feature a hit-list of players including the entire top-10 women and seven of the top-10 men's singles players competing for valuable ranking points ahead of the London Olympics.
Prasana Krishnan, business head, Sony Six says, "We are thrilled to be associated with such a grand event that hosts some of India's brightest sporting talents. Being in its fourth edition, the tournament has garnered huge popularity and following amongst fans and spectators alike. We aim to tap into the rising popularity of badminton in India as well as leverage on the India-connect with audiences through the participation of India's finest in the tournament".
This year's open plays an even more significant role for the players as well as organisers since it features as a prologue for the upcoming Thomas and Uber Cup team championship which will he hosted at the same venue later this year.
The channel has exclusive broadcast rights for many other sports events like The Pepsi IPL, UEFA EURO 2016, Qualifiers for UEFA EURO 2016 and the European Qualifiers for 2018 FIFA World Cup Russia, TNA, The Australian Open Tennis Championship, The NBA and The Ultimate Fighting Championship (UFC).First Published : March 28, 2014