The content, primarily from Sony Entertainment Television and SAB, will include currently running shows as they become available on Sony LIV. In addition to this, the deal will also include content made specifically for the web that include sneak peek videos,"Quickisodes" and "Short-crunch" episodes.
Talking about the alliance Pandurang Nayak, business head, BoxTV, says, "The association is also a big new leap for BoxTV where we're building more and more on the platform through aggregation of content via unique tie-ups with existing digital brands like Sony LIV. We believe that this enhances the experience for users to get more at a single destination and enables content brands like Sony LIV to reach out to wider base of audience, creating a win-win for both our services, with the end-user reaping the maximum benefit."
Nitesh Kripalani, executive vice-president, New Media, Business Development and Digital Syndication, Sony Entertainment Network, says, "Our vision is to make Sony LIV the leader in video entertainment and to reach audiences, both organically and inorganically, we need to expand our reach and be where our consumers are. This distribution partnership with Box TV is a step in fulfilling our vision."
In July last year, BoxTV launched dedicated apps for convergence company Amkette's Android-based TV streaming media device, EvoTV. In the same month, Times Internet also released its viewership statistics where it claimed to have recorded more than 50 million views in the past four months, with more than 100,000 unique users accessing the website daily on an average.
Launched in September 2012, Box TV offers entertainment content on regular web browsers as well as smartphones, tablets and other mobile devices. The service works on a 'freemium model' that offers a part of the content on an ad-supported free-to-user-base, while the rest is available on a monthly subscription basis.