As per this partnership, starting April 1, the two parties will be able to share content with each other on a daily basis and work together on various editorial initiatives throughout the year.
Every issue of Mint will carry exclusive content from CNBC-TV18 while Mint's news and analysis will be available on CNBC-TV18 regularly. The partnership will also allow regular content exchange between the two digital assets, livemint.com and moneycontrol.com.
Talking about the association, R. Sukumar, editor, Mint says, "At Mint, we have always focused on delivering clarity in business news and reaching our readers wherever they are. Our partnership with CNBC-TV18 will enhance our ability to do so."
Shereen Bhan, managing editor, CNBC-TV18 adds, "At CNBC-TV18 we have always been committed to creating compelling content, and bringing to our viewers credible news and analyses, presented incisively and consistently. We believe Mint will be a great partner for us in furthering this objective."
For the record, Mint, the business paper from Hindustan Times in association with The Wall Street Journal, was launched in 2007. Besides Mint, the company also publishes Hindustan Times and Hindustan. It also owns FM radio channel, Fever 104 FM.
Meanwhile, CNBC-TV18 was launched on December 7, 1999. It was the first business news channel launched in India. The channel's benchmark coverage extends from corporate news, financial markets coverage, and expert perspective on investing and management to industry verticals and beyond.