ET Mumbai adds another supplement, ET Panache

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | April 02, 2014
The new supplement will focus on the inside lives of the big guns and top honchos from across genres.

Along with its main paper, The Economic Times (ET) has launched ET Panache, a six-page lifestyle and leisure supplement that will be available every Wednesday, Thursday and Friday along with ET. Panache has been launched in Mumbai.

Ravi Dhariwal

It will report on the club class of lifestyle products, bigwigs, honchos, top guns from across genres such as sports, politics, Bollywood and others, who think hard, work smart and live a super-cool life.

The supplement will be a reflection of their pursuits and their leisure, their choices and thoughts. It will talk about the opulence of their homes, the wheels they drive, lavish bashes, secret getaways, power dressing and exotic food to executive health and wellness.

ET Panache will be a visual delight including sharp writing and snappy reportage. Alongside, it will include lists, recommendations, reviews and opinions on style and class.

Ravi Dhariwal, CEO, BCCL, says, "ET Panache is a reflection of the lives of today's young readers - busy, driven, ambitious and forever pursuing new dreams."

Economic Times is the English business daily from the stable of the BCCL Group.

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