Along with its main paper, The Economic Times (ET) has launched ET Panache, a six-page lifestyle and leisure supplement that will be available every Wednesday, Thursday and Friday along with ET. Panache has been launched in Mumbai.
The supplement will be a reflection of their pursuits and their leisure, their choices and thoughts. It will talk about the opulence of their homes, the wheels they drive, lavish bashes, secret getaways, power dressing and exotic food to executive health and wellness.
ET Panache will be a visual delight including sharp writing and snappy reportage. Alongside, it will include lists, recommendations, reviews and opinions on style and class.
Ravi Dhariwal, CEO, BCCL, says, "ET Panache is a reflection of the lives of today's young readers - busy, driven, ambitious and forever pursuing new dreams."
Economic Times is the English business daily from the stable of the BCCL Group.