Contract bags creative duties of PayTM

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 09, 2014
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The account will be handled by the agency's Delhi office.



Contract Advertising, a JWT group company, has won the creative mandate of PayTM in a multi-agency pitch. PayTM is an online platform that offers mobile and DTH recharge services to consumers.

Vijay Shekhar Sharma, founder, PayTM, says, "Post a competitive evaluation process, in Contract, we have found an able creative partner who understands our target market opportunity very well. We are confident that with its strong creative capabilities, planning strength and a team with vast and varied experiences, Contract will help PayTM become India's most loved mobile commerce brand."

"Contract is very excited to partner a brand like PayTM that operates in a very dynamic and competitive category. Our integrated approach has yet again demonstrated our strength and expertise which clients are clearly seeing as our differentiated and visible edge over other agencies," states Shivaji Dasgupta, senior vice-president and general manager, Contract, Delhi.

Mayur Hola, executive creative director, Contract, Delhi, adds, "PayTM interested us from the moment we were introduced to the product. The category is exciting, the product limitless in its ambition. We can't wait to get cracking."

Contract also won the creative mandate for Tata Docomo and Tata Photon recently.

Paytm is part of One97 Communications which is backed by marquee investors like SAIF Partners, Intel Capital, SAP Ventures and Silicon Valley Bank.

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