GroupM's Maxus retains Vodafone account in India

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | April 11, 2014
WPP Group's Team Red wins the media mandate of the telecom giant globally.

Maxus has retained Vodafone's account in India, while the WPP Group's Team Red, led by MEC, has won the media mandate of the telecom giant globally. The brand's annual media spending comes close to a billion USD. OMD is the incumbent agency on Vodafone's global media account.



OMD, a unit of Omnicom Group, defended in the review but was eliminated before the last round, which took place between MEC and Carat, a unit of Dentsu.

Speaking on retaining the Vodafone account in India, Kartik Sharma, MD, Maxus South Asia, says, "We are extremely delighted to retain Vodafone, a client who we have partnered with since its inception in India as Orange. With this win Vodafone will now be handled by WPP in 22 markets globally, and India will have access and contribute to key learnings and best practices across these markets. We will ensure we continue to deliver our great service and the Maxus 10/10 client delight vision to Vodafone."

Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. The company has a 2,000 member team across 55 markets worldwide and is a part of GroupM.

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