RAPP India, a part of the DDB Mudra Group and one of Omnicom group's agencies, has won the Aditya Birla Money account. RAPP will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money's wealth, broking, real estate and other distribution businesses.
Aditya Birla Money is the second client that RAPP has signed up from the Aditya Birla Financial Services Group. Birla Sun Life Insurance was the first and was signed up last year.
Venkat Mallik, president, RAPP India, says, "Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way broking and wealth management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM."
Aditya Birla Money is the retail facing business of the Aditya Birla Financial Services Group, offering the combined products and services of Aditya Birla Money Limited and Aditya Birla Money Mart Limited.
RAPP is a new age lead agency with a multi-channel offering and a data driven approach to building brands. RAPP is a part of the Omnicom Group and has 50 plus offices in over 30 countries. RAPP has capabilities in brand planning, mass media communication, digital, analytics, direct marketing, CRM and loyalty.