Bang in the Middle to work on Jabong's summer campaign

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 21, 2014
The agency will create a series of campaigns for the brand, across offline and online media.

Prathap Suthan

Fashion and lifestyle e-tailer, after an extensive review, has awarded its creative mandate to Bang in the Middle. The agency has already started the work on the new summer campaign slated to be released soon.

Commenting on the win, Prathap Suthan, managing partner and CCO, Bang in the Middle, says, "Jabong is truly a leader brand in the online space and we are delighted that they found merit in what we shared. More than anything else, there's a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-commerce space inside out and are open to latitude. I do know our experience will work quite efficiently and I look forward to a stretch of brilliant and good looking days at work."

Arun Chandra Mohan, founder and CEO,, states, "We had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus. We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India."

Bang in the Middle currently handles Zee News, Zee Business, Dulux Paints, Veen Waters, Alpha One Amritsar, Diva'ni, Vimal, Tupperware, Bhima Jewelers and Meridian Hotel Kochi, among other brands, and has offices in Gurgaon, Kochi, Thiruvananthapuram, Kolkata, Chicago and New York.

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