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Karan Rawat, president and ECD, quits Umbrella Design

By Saumya Tewari , afaqs!, New Delhi | In Advertising | April 29, 2014
He joined the organisation in October, 2012.

Karan Rawat, president and executive creative director, Umbrella Design has put in his papers. Rawat joined the organisation in October, 2012 and was reporting to Bhupal Ramnathkar. He was handling a dual role within the fields of creative as well as design. Currently, there is no clarity on where he is headed next.

Karan Rawat

Earlier, Rawat had spent a little over two years at Grey India, Mumbai as executive creative director.

Largely known for his work on the Killer Jeans account (while at Enterprise and later at Grey), some of the other key brands he worked on at Grey include Reliance Communications, Parle Wafers, Adani Group (Shantigram), Bharati AXA and Killer Deodorant.

He comes with more than 16 years of experience in the advertising industry. Rawat started out with McCann Erickson as a visualiser and, after one year, moved on to JWT, where he worked as senior art director for five years. Then, he joined Enterprise Nexus (Bates India) as creative director for six years.

Next, for about a couple of years, he worked as an independent creative consultant on the Killer Jeans and Easies accounts. After that, in mid-2010, he joined Grey as executive creative director.

He has also worked on brands such as Easies, Times of India, Femina, Ravissant, ICICI Credit Cards, Smirnoff, Coke, Fanta, Inorbit Mall, Mother's Recipe, Filmfare, NECC, Parle-G, Bajaj Alliance, Audi, Kinderjoy, Nutella, Ferrero Rocher, Honda Brio, Lucky Strike (ITC), Servo 4t and Vimal.

Interestingly, Rawat also holds a degree in film making from New York Film Academy (NYFA), USA.

In fact, he has worked very closely with Ram Gopal Varma as director's assistant (or DA) in the creative department for the film Sarkar Raj. His work involved character design, song sequences, montages and development of scenes.

He has also directed a short film (of 10 minutes) called 'Phobia' at the New York Film Academy (NYFA) online.

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