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Presentation: Mobile engagement at airports in India

By afaqs! news bureau , afaqs!, New Delhi | In Digital | April 30, 2014
Professionals were found to spend the most time on their phones at airports with an average of 2.2 hours, followed by homemakers at an average of two hours.

As per AdNear's, a Big Data company, latest report on the mobile usage at airports, an average user spends nearly 1.61 hours while a professional traveller spends 2.2 hours on the mobile. The company studied the behaviour of 6,50,000 travellers across six airports in India including Mumbai, Delhi, Chennai, Bengaluru, Kolkata and Hyderabad, and found some interesting trends over a period of three months.

AdNear

This study was conducted using AdNear's unique audience location technology.

It suggested that as compared to the average time spent on mobile (of 1.61 hours per user) across requests, Mumbai travellers were 14 per cent more engaged, followed by Kolkata travellers at 8 per cent. Bengaluru travellers came up least engaged at 18 per cent less than the average.

Professionals were found to spend the most time on their phones at airports with an average of 2.2 hours, followed by homemakers at an average of two hours.

The findings also suggested that Thursday was not only the most preferred day of travel for homemakers and students, but also saw the highest mobile engagement across all audience segments.

Evening flights were most popular for travellers across all six airports, with 27.8 per cent of travellers tracked in airports between 7 pm to midnight, while 26 per cent of travellers were present between 3 pm to 7 pm. Early morning flights were least popular, with only 8.7 per cent of travellers present during that time period.

Read the entire presentation below.

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