Oxolloxo awards its creative duties to Bang in the Middle

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 01, 2014
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The agency has been associated with the brand right from its inception stage.

Oxolloxo, an online fashion label, has appointed Bang in the Middle as its creative agency. The agency has worked with the new online brand right from its inception stage. It may be noted that Bang in the Middle has also won the account of online lifestyle e-commerce platform, Jabong.com.

Naresh Gupta

Prathap Suthan

With its own set up for manufacturing and designing, Oxolloxo offers a complete range of fashion for women, men and kids including choices for beach wear, maternity wear and plus size wear for women. The brand aims to become a major force in fashion marketing, starting from India and then going global.

Commenting on the win, Naresh Gupta, managing partner and CSO, Bang in the Middle, says, "When the client first interacted with us, they did not have a name but they had a well defined and crafted idea. We are proud to be a part of the evolution of the brand. The site designed and developed by us offers a great selection of fashion in the most appealing way."

Prathap Suthan, managing partner and CCO, Bang in the Middle, adds, "It's not very often that we get to create a brand right from the name upwards, from arriving at its name that works both alphabetically and numerically, to putting together an idea that works well both in the traditional world of fashion marketing and in the new digital age of fashion retailing. We are delighted to work together with the brand owners and create a brand that will rightfully gain a share of light under the global sun."

Bang in the Middle works with brands such as Zee News, Zee Business, Jabong, Dulux, Veen Waters, Vimal, Flight Shop, FabFurnish, Diva'ni, Delhi Airport and Tupperware; it works across the spectrum of digital and mainline media.

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