Fragrance and flavour provider SH Kelkar & Company has awarded its creative duties to Publicis Worldwide following a multi-agency pitch.
Paritosh Srivastava, executive vice-president, Publicis, adds, "Fragrance is a business where science and art of the highest order come together. We have a creative resonance between our teams that will hopefully result in some great branding, design and communication. We are proud to partner a company with a heritage of almost 90 years in India and expanding to the world markets. We hope to play a significant role in SHK's future growth plans."
B Ramkrishnan, CEO, SH Kelkar & Co, states, "We are a mid-sized company with global presence - and the largest fragrance house in India - with aggressive plans for the future. I am extremely happy that Publicis is partnering with us in our quest to firmly establish our identity in the global arena."
SH Kelkar & Co is a family-owned business which started manufacturing fragrances in 1922. Apart from having roots in India, the company has forayed into Europe, West Asia, Southeast Asia and African markets with manufacturing units in India and the Netherlands. SHK is credited with being the fragrance and flavour provider of many international and domestic brands across categories.
Publicis had also won the creative mandates of Ambuja Cements and Fabindia recently. The global agency acquired a majority stake in Law & Kenneth, which will be merged into Saatchi & Saatchi India. Following the merger, Saatchi & Saatchi India will be re-branded as L&K Saatchi & Saatchi.