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ITSA wins Oxigen's communication mandate

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 15, 2014
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The account was won following a multi-agency pitch.

ITSA has been selected as brand and communication partner of payment solutions firm Oxigen Services for the launch of its mobile payment solution brand. The account was awarded following a multi-agency pitch that involved six other agencies.

Oxigen is in the business of service aggregation, distribution and payment processing/collections. The business is built to service telecom/DTH operators, multiple services providers and banks on a pan India level.

Emmanuel Upputuru

Emmanuel Upputuru, founder and chief integration officer, ITSA, says, "Oxigen has always been way ahead of its time and has proven technology platforms and tie-ups to deliver a great experience to the Gen Y customer. For ITSA, it's an opportunity to not just build a mind leading, new age brand but a digital era product in the digital mass medium - the mobile. This is what excites me about the opportunity."

Ankur Saxena, CEO, Oxigen, states, "We found ITSA's ideas incredibly powerful - it just stood out compared to anything else we saw. What we felt was these guys really complement us with their knowledge and understanding of end users - this is what we needed. An ability to connect powerfully with consumers as this would be our first foray in some time in consumer marketing."

Rachna Prasad, who will spearhead the marketing for the new service, says, "I am looking forward to really create a mark and in ITSA I think we have the right partner to do that in terms of being able to think big and also to drive key behaviours that achieve results."

ITSA, based in Gurgaon, was founded in July 2012 by Emmanuel Upputuru, Anirban Mozumdar and Daniel Upputuru, along with Concept's Vivek Suchanti. In collaboration with Concept Communications, ITSA offers the entire spectrum of advertising, PR, digital and media capabilities. It works with clients like HCL Technologies, American Express, Rajhans (Desai-Jain) Group, Intuit, Ingersol Rand, Amayaah Villas, Desi Networks LLC and DCM-Shriram Limited, among others.

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