MTV India and Tata Nano are back with the third edition of the social travel show, Drive with MTV. This year, the drive promises to be even more edgy and adventurous, with the teams being sent to unexplored destinations for 21 days on a shoestring budget.
In this season, the audience gets to decide not only the four teams that will compete against each other but also the unexplored destinations that they want the teams to visit. The four teams, once selected, will start their journey from specific points in the four zones, namely - Jaipur for North, Siliguri for East, Chennai for South and Goa for West.
Speaking about this, Ekalavya Bhattacharya, digital head, MTV India, says, "Our target audience keeps evolving and we have to do so too. Nano Drive with MTV is the perfect example of a cross-platform, multiple screen and entertaining show. The previous two seasons have been fabulous and this season is set to be the most exciting one till date."
Through the course of their journeys, the teams will be required to overcome obstacles, perform tasks and earn social media points via social media platforms like Facebook, Twitter, Instagram, YouTube, Vine and Pinterest. The entire journey will be showcased live on various social media platforms and on the Nano Drive with MTV website. Every activity on the road and on the web will add to the teams' points and at the end of the journey, the team with maximum points will be declared winner of Nano Drive with MTV Season 3 and win a Nano for each of its members.
The call for entries is open at http://mtvindia.com/drive and the deadline is May 19.
The first season of the show claimed to have engaged 15 million people across platforms. Besides the 84 webisodes, two TV episodes were telecast on MTV. The second season saw the broadcaster using the digital crowd sourcing model to not only decide the routes of the show but also involve people through various initiatives.