The German Football Association (DFB - Deutscher Fussball-Bund) and TEN Sports Network closed a media rights agreement for the competition's 2014-15 and 2017-18 seasons.
As per the official communiqué, TEN Sports has acquired the exclusive media rights for live and delayed coverage with a commitment of 11 key matches per season and up to a potential 19. Territories included in the contract cover the breadth of the Indian sub-continent including Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.
Rajesh Sethi, CEO, TEN Sports, says, "TEN Sports is proud to re affirm its commitment to DFB and Infront by renewing rights for the DFB Cup for a further four years which will see matches live on TEN Action, TEN Sports and TEN HD and also available for live streaming on tensports.com. As incumbent rights holders for the UEFA Champions League, Europa League and the DFB Cup, we have seen incredible performances by German clubs on the field as well as their financial stability off it."
"DFB Cup forms a key part of our premium football bouquet which also includes the UEFA Champions League and Europa League, Copa Del Rey, Capital One Cup, French League among other properties and we are delighted to extend our rights partnership," Sethi adds.
Infront has supported the DFB in its media rights sales for the international market since 2012. The negotiations with TAJ TV Limited were handled by Infront Pan-Asia - the new Singapore-based subsidiary.