afaqs!

Grey wins creative duties of Fenesta

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | June 04, 2014
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The account will be handled by the agency's Delhi office. Grey Bengaluru has appointed Mark Flory as art head and senior creative director.

Grey India has won the advertising duties for Fenesta, a windows and doors company after a pitch that took place in Delhi. The account will be handled by the agency's Delhi office. The incumbent agency of the brand is Twohmp.

Alex Murphy, president and business head, Fenesta Building Systems, says, "The team at Grey showed great flair and innovation during our discussions, along with a clear understanding of our market and our growth desire. They have a most refreshing approach to business."

Samir Datar

Mark Flory

Samir Datar, vice-president and branch head, Grey Delhi, states, "Alex and his team have already done fabulous work in building a strong platform for the brand in terms of product and national reach. The strategy discussions leading up to being the partner were extremely interesting and have helped in creating a communication blue print. We are sure that we will achieve the ambitious objectives set by team Fenesta and team Grey for the brand."

The brief given to the agency was to create relevance for the category and leadership for Fenesta. The team of Grey had two rounds of discussions /workshops with the senior team of Fenesta.

Abhishek Chaturvedi, AVP and planning director, Grey Delhi, says, "The idea is to bring the category conversation to the forefront for the target audience and lead the category. Fenesta is beautifully placed to take the leadership stance and build relevance for the category."

In another development, Grey Bengaluru has appointed Mark Flory as art head and senior creative director. Flory has about 13 years of experience in the industry. He started his career as an art trainee with McCann Erickson in Bengaluru. His last stint was with Dentsu Communications, where he was creative director. The other agencies he has worked with includes Orchard, JWT and Happy Creative Services.

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