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Viral Now: World Cup enthusiasts sway to Shakira's La La La

By Devesh Gupta , afaqs!, New Delhi | In Digital | June 11, 2014
The video features some of the world's most renowned football players and has fetched over 95 million views. With this song, Shakira joins forces with Activia (a yogurt brand by Danone) to support the World Food Programme (WFP) in its fight against child malnutrition.

Ahead of the upcoming World Cup, Shakira, world-famous Colombian pop star, has launched her latest music album 'Dare (La La La)', which features some of the most popular names in the football world.

Shakira's La La La video

The video has received over 95 million views on YouTube, so far.

Shakira's song 'Dare (La La La)' is a part of One Love, One Rhythm, the official album for the 2014 FIFA World Cup.

Shakira has released her album at a time when the football fever is extremely high for the forthcoming 2014 Brazil World Cup. The video features some renowned football stars such as Lionel Messi, Neymar, Cesc Fàbregas, Sergio Agüero, Radamel Falcao, James Rodríguez, Eric Abidal, and Gerard Piqué (Shakira's real life love interest).

The video also features the couple's 16-month-old son Milan, who has made a cameo appearance and is seen kicking a soccer ball towards an elephant. Brazilian musician Carlinhos Brown brings the Samba feel to the song.

With this song, Shakira joins forces with Activia (a yogurt brand by Danone) to support the World Food Programme (WFP) in its fight against child malnutrition. Shakira and Activia will also be donating funds to support the program.

The soundtrack of this film has been used by Activia in its TVC.

Shakira is also famous for her Waka Waka track, released for the 2010 Football World Cup in Africa.

Shot in Barcelona, the TVC for Activia features Shakira in a 'fantasy forest' where she is showered with swirls of gold stardust and is seen dancing to express how good she feels inside. It is part of the campaign titled 'Dare to Feel Good'.

The campaign was developed by Vinizius Young & Rubicam Barcelona; the advertisement forms a central piece within Activia's first ever integrated global communication campaign.

Directed by the acclaimed photographer and director, Jaume de Laiguana, the commercial's production team also includes Oscar-winning art director, Eugenio Caballero and award-winning cinematographer, Javier Aguirresarobe.

Luca Casaura, global vice-president, marketing, Activia, Danone, says, "There's no one better than Shakira to represent the importance of inner health. She perfectly exemplifies how feeling good on the inside is essential to her self-expression as a world-famous performer."

(Viral Now is a section about videos that are catching people's fancy on social media).

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