Cannes 2014: PHD Mumbai's work shortlisted for Innovation Lion

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | June 11, 2014
The agency's Kan Khajura Tesan campaign fetched this shortlist.

Media and communications agency PHD Mumbai's Kan Khajura Tesan campaign (see image for details) has been shortlisted for an Innovation Lion at the International Festival of Creativity, this year.

Campaign details as explained by the agency

PHD is the only Indian agency to have bagged a shortlist in this category.

As reported in a recent story on afaqs!, PHD India won accolades at the recently concluded Goafest 2014: In the Media Abby category, the agency won the Grand Prix for its campaign for BeBeautiful in the 'Best Digital Content Creation Strategy'.

The agency won three gold abbys, one for HUL's Kan Khajura Tesan campaign in the 'Best Use of Mobile Media' sub-category, and two for BeBeautiful's Vlog-On! campaign in the 'Best Use of Social Media' and 'Best Use of Branded Content' categories. The agency also took home a silver abby for HUL's Kan Khajura Tesan campaign in the 'Best Use of Integrated campaign' sub-category category.

Will PHD India repeat its Abby glory at Cannes? We'll have to wait and watch.

The International Festival of Creativity is held at Cannes (France) every year. This time, the week long event will take place during June 15-21.

Catch up on all the latest updates from the Cannes Lions - International Festival of Creativity here.

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