Kyoorius in association with D&AD, announced the winners of the 2014 Kyoorius Advertising & Digital Awards at the awards ceremony held in Mumbai. Out of 114 In-book winners, a total of 37 Blue Elephants and 4 Black Elephants were awarded at the ceremony across the advertising and digital. Among the 37 Blue Elephants awarded, 24 were in Advertising and 13 in Digital.
Ogilvy & Mather emerged as the most awarded agency, with 45 In-book wins, seven Blue Elephants and three Black Elephants. The agency took home three Black Elephants for The Good Road - Created for Bangalore Traffic Police and (Category: Technological Innovation), CleftToSmile - Created for Operation Smile India (Category: Use of Social Media) and Google 'Reunion' - Created for Google India (Category: Online Branded Films).
DDB Mudra was awarded a Black Elephant for The Last Telegram (Category: Direct Response). Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creativeland Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient were amongst the many in-book winners this time.
Across advertising categories, the 24 Blue Elephant winners included campaigns by Grey Worldwide, Ogilvy & Mather, Publicis India, Sapient, DDB Mudra, Happy Creative Services, BBDO, Ideas@Work, Scarecrow, BBH, Soho Square, Creativeland Asia, First December Films and Candid Marketing.
And at the digital awards, 13 Blue Elephant winners included works by Hungama Digital Services, Creativeland Asia, Fractalink Design Studio, Webchutney, Sapient, 120 Media Collective, BBH India, DDB Mudra, NicheMinds, and Ogilvy & Mather.
Four Black Elephants were awarded to groundbreaking work that redefined the category it was entered in, by creating a new conversation with its audience, or a transformational impact on the industry. A direct response campaign that saw an opportunity to commemorate the final day of India's telegram service by reminding Birla Life Insurance customers to think about their future.
Rajesh Kejriwal, founder CEO of Kyoorius, comments, "We saw a great response for the Kyoorius Digital Awards, the first awards programme of its kind in India, recognising excellence in the field of digital communication. During the jury sessions, we saw a strong desire from jury members to constantly weigh in and consider the cultural context when judging the work. The importance of staying relevant to the Indian market was never overlooked, especially with the international jury."
Tim Lindsay, CEO of D&AD states, "I hope we've brought some rigour and transparency to the judging process. The standard of work has been fantastic - something we saw demonstrated at D&AD's own professional awards three weeks ago in London, where Indian agencies had multiple in-book and nomination successes. We look forward to an increased involvement with the Indian creative community as we develop our New Blood programme with Kyoorius."
A total of 988 entries were submitted across advertising and digital this year. The jury comprised Abhijit Avasthi, NCD, Ogilvy & Mather; Agnello Dias, chairman and co-founder, Taproot India; Rosie Arnold, deputy executive creative director, BBH (foreman); Senthil Kumar, NCD, JWT India and Sonal Dabral, chairman and CCO, DDB Mudra Group.
Following is the list of Blue Elephants winners.First Published : June 13, 2014