Lowe Lintas and Partners Worldwide has fetched India its sole chance to win a Creative Effectiveness Lion this year. The agency's 'Help A Child Reach 5' campaign for HUL's anti-bacterial soap brand Lifebuoy has been shortlisted.
afaqs! carried a detailed article about this campaign last year. Read it here.
For the record, in order to enter work in this category, the criteria require that piece of work to have won a lion - any lion - the previous year. Read about this campaign's 2013 glory here.
Last year, India didn't get a single shortlist in this category.
Will Lowe's Gondappa commercial win a Lion for its 'Creative Effectiveness'? Watch this space to know.