Cannes 2014: Starcom MediaVest is Media Network of the Year

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | June 19, 2014
The group's tally stands at 34 Lions with 120 shortlist nominations.

Starcom MediaVest Group was conferred with the Media Network of the Year award at the Cannes Lions International Festival of Creativity. The group's total across all categories includes 34 wins and 120 shortlists.

Laura Desmond

The award comes as a result of SMG's three silvers, nine bronzes and 14 shortlists in the Media Lions category. Winning campaigns have come from clients that include Bank of America, Esurance, Heineken and Samsung, among others.

"I couldn't be more proud of the work SMG is producing for its clients around the globe," said Laura Desmond, global CEO of Starcom MediaVest Group. "Our work is inspired by creativity and informed by converged data, a combination that is clearly resonating with the industry," she adds

The wins come less than two weeks after SMG was named the Most Effective Agency and Most Effective Agency Network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Groupe also took the top honours as the Most Effective Holding Company. In April, SMG was awarded Agency Network of the Year at the Festival of Media Global Awards in Rome for the second year in a row.

Starcom MediaVest Group has three global award-winning agency brands: MediaVest, Starcom and Spark. With over 8,000 employees in 130 offices worldwide, SMG partners with companies and brands such as Coke, Kraft Foods, P&G, Samsung, and Walmart, among others. In 2014, SMG was named Festival of Media Global Network of the Year for the second year in a row. SMG is part of Publicis Groupe.

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