GEC Watch: Star Plus gains big, courtesy IIFA

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | June 27, 2014
The International Indian Film Academy Awards 2014 helped the channel become the biggest gainer in week 25 of TAM.

Star Plus, the leading channel in the Hindi general entertainment genre, is the biggest gainer in week 25 of TAM. The channel added 34895 GVTs to close the week with 660737 GVTs.

Deepika Padukone wins Best Actress Award at IIFA 2014

Taarak Mehta Ka Ooltah Chashmah

The Star India channel had aired the 15th International Indian Film Academy Awards on June 21. The event, held in Tampa on April 26, was hosted by actors Shahid Kapoor and Farhan Akhtar. The three-and-a-half hour telecast of the event garnered around 6500 TVTs, making the show one of the most watched shows in the genre in week 25. Besides IIFA, six other shows from Star Plus made it to the top shows list.

As per TAM data (C&S, 4+, HSM), the second channel in the ranking, Zee TV notched up 400337 GVTs in the week ended June 21, as opposed to 37662 GVTs in the previous week. Its historical drama continues be in the top 10 shows chart.

At No.3 is Viacom18's Colors that lost numbers to settle with 351470 GVTs, compared to 365827 GVTs in the earlier week. It managed to push its comedy reality property in top list. Star India's second rung channel Life OK concluded the week with 332990 GVTs (319452 GVTs last week).

Multi Screen Media's Sony Entertainment Television and Sab TV ended the week with 297528 GVTs (286993 GVTs) and 279412 GVTs (last week 286993), respectively. Zee Anmol grossed 71743 GVTs (last week 65919) as Sahara One closed the week with 16338 GVTs (last week 17843).

Star Plus' Diya Aur Baati Hum and Saathiya Saath Nibhana ruled the roost of the top programmes in the Hindi GECs with 8953 TVTs and 8149 TVTs, respectively. They were followed by Zee TV's Jodha Akbar that fetched 7664 TVTs. At No.4 is Sab's Taarak Mehta Ka Ooltah Chashma that fetched 7034 TVTs.

The next three spots are occupied by Star Plus' IIFA, Mahabharat (6368 TVTs), Yeh Rishta Kya Kehlata Hai (6087 TVTs). Following them was Comedy Nights with Kapil (Colors) that scored 5854 TVTs. Star Plus' Yeh Hai Mohabbatein (5713 TVTs) and Pyaar ka Dard (5041 TVTs) occupy the last two positions in the chart.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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