With the football World Cup fever at its peak in India, people from different walks of life are celebrating the game as never before. They follow their own soccer stars and want to know as much they can about them - be it the clubs they have played for, contracts, the women they have dated, the towns they belong to, the songs/advertisements they have done and other facts.
The report tracks conversations and mentions on World Cup 2014-related keywords through the tool. It analyses and interprets the data, establishes trends and outcomes and presents it on the JK Tyre microsite.
The report has been produced using ThoughtBuzz, a social media tool developed in association with Ignitee, which is also the digital agency of JK Tyre. It talks about the buzz around players such as Luis Suarez, Lionel Messi, Cristiano Ronaldo, Shakira (the pop singer), Irina Shayk (model and Ronaldo's partner), Coleen Rooney (model and English footballer Wayne Rooney's wife) and others. It gives a city-wise analysis of which player, team and wife/girlfriend of the player is followed. The report checks out the social impressions across Twitter, Blogposts, News Coverage and Forum Posts.