afaqs!

Curry Nation bags Loksatta's creative mandate

By Saumya Tewari , afaqs!, New Delhi | In Advertising | July 08, 2014
  • 287
The mandate of the agency is to build the brand strengthening its position in the market it exists in.

currynation

Priti Nair

Marathi daily Loksatta published by the Indian Express Group has awarded its creative duties to Cuury Nation. The win comes after the multi-agency pitch that happened in Mumbai. The incumbent agency on the account is Leo Burnett.

The mandate of the agency is to build the brand further strengthening its position in the market it exists in.

Speaking on the win, Priti Nair, co-founder, Curry Nation says, "Loksatta has remained a crucial part of the Marathi culture. I believe every Marathi must have grown up on the daily for their dose of news. As a Marathi, it is a proud moment for me to get the opportunity to work on it."

Loksatta is one of the most widely read Marathi daily newspapers in Maharashtra, India. Published by The Indian Express Group, it was launched on January 14, 1948. The daily is published out of Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi.

  • 287
Search Tags