GEC Watch: Colors is the only gainer in week 28

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 18, 2014
The channel has seen increase in viewership as it ran ahead of Life OK, to secure the third spot.

Colors, the flagship channel of Viacom18, is the only channel in the Hindi general entertainment genre that witnessed an increase in viewership.

The Anupam Kher Show

Diya Aur Baati Hum

As per TAM data (C&S, HSM, 4+), provided by a subscriber, the channel gained 22260 GVTs to total 342279 GVTs in week 28 of TAM. The channel launched the 'Anupam Kher Show' on July 6. The show opened with 2591 TVTs on Sunday 8 pm slot.

Colors' comedy non-fiction 'Comedy Nights with Kapil' (CNWK) saw a surge in viewership as it continued to be in the top 10 most watched shows in the genre. Life OK, the Hindi GEC, with which Colors is playing seesaw for the third rank has slipped to No.4 with the loss of 22764 GVTs. The channel registered 324996 GVTs, in the week ended July 12 while elder sibling Star Plus maintained its lead with a wide margin. Despite losing 30163 GVTs, the channel settled at 673330 GVTs. Five of its shows featured in the top shows' list.

Zee TV held on to the second position in the Hindi GEC hierarchy with 424522 GVTs, 54558 GVTs down from week 27. The two channels from Multi Screen Media occupy the next two spots, No.5 and No.6. Sony Entertainment Television concluded the week with 248304 GVTs (last week 287707) while Sab TV ended it with 248304 GVTs (last week 275947). Zee Anmol rested with 75663 GVTs (last week 71260) as Sahara One clocked 15078 GVTs (last week 14672) in the week.

Star Plus' 'Diya Aur Baati Hum', 'Yeh Rishta Kya Kehlata Hai' and 'Saathiya Saath Nibhana' were the three most watched shows in the genre with average ratings of 9510 TVTs, 8412 TVTs and 7909 TVTs, respectively. Next is 'Comedy Nights with Kapil' (Colors) that scored 7615 TVTs. At No.5 is Zee TV's 'Jodha Akbar' that fetched 7598 TVTs. It is followed by Star Plus' 'Mahabharat' and Sab's 'Taarak Mehta Ka Ooltah Chashma' that fetched 7066 TVTs and 6460 TVTs respectively. Zee TV's 'Kumkum Bhagya' that clocked 6261 TVTs occupies the eighth spot and Star Plus' Yeh Hai Mohabbatein came next with 6160 TVTs. Zee TV's 'Qubool Hai' recorded 5655 TVTs in the week.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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