TAM Media Research, the television audience measurement cell servicing the industry for the last 15 years, has gone digital and launched a mobile app, "TAM India", across platforms. It aims to provide quick and easy access of weekly top line TAM data to its subscribers across advertisers, media agencies and TV Broadcasters categories.
With this proactive measure, TAM Media Research becomes one of the first in the world to have thought of and executed such initiative for the industry. Says L V Krishnan, CEO, TAM Media Research, "We have fortified our service commitment to the industry with that of anytime, anywhere access to data and quicker decision-making for clients. I am especially excited about the different ways in which this mobile app will be of value to senior management."
"TAM India" Mobile App will, on a weekly basis, provide a quick snapshot of different channel genres, markets and programmes. At any given point in time, this App will have data not only for the latest week, but also the preceding four weeks. First Published : July 23, 2014