At MSM, he will report to Sneha Rajani, deputy president and head of MSM Motion Pictures. Krishnani brings to the table over 17 years of experience. He started his career with Lowe Lintas (previously Ammirati Puris Lintas) as an account manager in 1997. After spending three years at the agency, he moved to Radio City (part of Star India).
In 2004, he moved to Turner International and was with the company till 2008 in the capacity of director - marketing South Asia and executive director, marketing - APAC at Turner Entertainment Networks Asia. He had joined Fox Star Studios in June 2008. Krishnani holds a masters degree in Management Studies, Marketing from Jamnalal Bajaj Institute of Management Studies.