The supplement in the tabloid of glaze newsprint is a 8-pager priced at Rs 5 for the consumer. The annual subscription for it - as mentioned on the website - is Rs 349. The group has also launched an animated video of children to promote the new offering. The kids in this video are doing activities which are related to the content of the newspaper.
Young World was a features supplement with the main paper that offered information on kids related subjects such as books, movies, music, games, festivals, events, science and engaged with this audience via different contests. The content mix of the paper remains the same.