Carat Media wins MasterCard India's media mandate

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | August 05, 2014
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The agency will handle media planning and buying, digital and outdoor for the brand.



Carat Media, Dentsu Aegis Network's media agency, has bagged the mandate for MasterCard in India. Highly placed sources have confirmed the news to afaqs!. The agency will handle entire media duties including media planning and buying, digital and outdoor for the brand.

It is to be noted that Carat Media works on the MasterCard media business globally. The agency won the account, pegged at $200 million, in February this year. Carat Media won the global media duties for all markets except Latin America.

Carat Media recently won General Motors account in India. It is one of the six global network brands of Dentsu Aegis Network, a part of Dentsu Inc. The other companies in the network are, iProspect, Isobar, Posterscope, Vizeum and the ad agency. They are supported by multi-market brands that include psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, as well as leading local brands like Taproot and Webchutney. Headquartered in London, the network operates in 110 countries worldwide with over 22,000 dedicated specialists.

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