Tata tops Interbrand's Best Indian Brands 2014

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | August 07, 2014
Interbrand India's second edition of Best Indian Brands 2014 focuses on the theme - 'What it Takes' for Indian brands to go global?

Interbrand India, part of the Omnicom Group, has released the second edition of its Best Indian Brands 2014, which lists the Top 40 brands in India. Tata retained its No.1 position. The estimated brand valuation of Tata, in 2014, stands at Rs 599 billion, compared to Rs 516 billion in 2013.

Interbrand Best Indian Brands 2014

Interbrand's brand valuation methodology covers key areas of financial analysis, the role of brand index and brand strength scores. At No.2 and No.3 are Reliance Industries and Airtel, both brands holding on to their 2013 rankings. Reliance's brand valuation stands at Rs 332 billion as opposed to Rs 296 billion in 2013, whereas Airtel's brand valuation is at Rs 295 billion compared to Rs 294 billion.

The other brands in the top 10 feature State Bank of India, LIC, HDFC, Infosys, ICICI, Mahindra and Godrej (see table for the entire list). Tanya Dubash, executive director and chief brand officer, Godrej Group, a long-standing partner of Interbrand India, unveiled the report.

Says Graham Hales, global chief marketing officer, Interbrand,, "With an impressive growth rate of 14 per cent across the brands, investing in brands is a good opportunity for Indian business. The latter may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands"

Commenting on the release, Ashish Mishra, managing director, Interbrand India, says, "Very few Asian companies have managed to build valuable international brands. Here, businesses clearly lead the brand and are not led by it. I see the need to continue to educate senior managers, about brands being an asset, which requires long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless."

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