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Quasar ropes in Rasika Bamba as head, digital media

By afaqs! news bureau , afaqs!, New Delhi | In Digital | August 12, 2014
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She will head the north and east region with additional responsibility of media practice.

Quasar Media has appointed Rasika Bamba as regional head, North & East. She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region. She will additionally be responsible for the media practice at Quasar. Bamba will report to Gaurav Nabh, business head, and will be based in New Delhi.

Quasar

With over 10 years of digital experience, Bamba joins the Quasar team from Hungama Digital Services (HDS) where she was heading business development and servicing - defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in charge of the Media Practice. Prior to Hungama, she has been associated with brands like Yahoo India, Affle and afaqs!

"Over the years," says Nabh, "she has handled some tough clients and mastered her skills in managing tough situations. With her deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika's invaluable inputs as she leads our client relationships and grows our specialised media practice."

Says Bamba, "Given the growth path the company has chalked out for the next 18 to 24 months, this is a great opportunity for us to deliver true value to our existing clients and bring on new ones to our roster." Bamba, who has domain knowledge and a keen understanding of integrated media requirements, enjoys working with various facets of digital media to ensure the execution of the core business strategy to deliver results.

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