Commenting on the same, Frank Schloeder, marketing director, BMW India, says, "We evaluated Vizeum on a live brief and found their overall approach, passion and enthusiasm suitable for the future ambitions of BMW India."
Vizeum is a part of Dentsu Inc, which includes Carat, Iprospect, Isobar, Posterscope and the Dentsu agency brand. It is supported by other brands such as psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, Taproot and Webchutney. Dentsu Aegis Network operates in 110 countries worldwide with over 22,000 dedicated specialists.
The auto giant had previously launched an in-house creative agency in India by the name of Liquid Campaign. It also owns and produces the mini marquee range or Mini Cooper range of automobiles and is the parent company of Rolls-Royce Motor Cars. BMW India, is a 100 per cent subsidiary of BMW.