JWT to handle Tata's global brand campaign

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | August 28, 2014
The account was awarded to the agency after a globally executed pitch process.

Gustavo Martinez

Dr. Mukund Rajan

Tata Sons, the principal investment holding company of the Tata Group, has appointed JWT as the creative agency for its global brand campaign. The campaign will seek to present the core defining traits about the Tata brand - Tata is global, Tata is trustworthy and Tata is a good corporate citizen.

The account was awarded in a pitch process that attracted various agencies in the world. JWT's London, New York and Mumbai offices worked together to win the pitch. "This is an extraordinary time for the Tata brand," says Gustavo Martinez, global president, JWT (and 2015 incoming Chairman and CEO). "We look forward to harnessing JWT's expertise to make sure that global markets recognize the extremely successful values- driven organization that the Tata brand represents."

Commenting on the appointment, Mukund Rajan, brand custodian and member of the Group Executive Council for Tata Sons, states, "We are delighted to enter into this partnership with JWT. As Tata continues its journey toward becoming one of the most admired corporate and employer brands in the world, we look forward to the support of the most credible and globally respected partners."

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